Tag Archives: sexism

Looking for More Attention? Drop Some lbs.

At least that’s what Skinny Water is promising in their latest advertisement, which I spotted yesterday. The ad shows a woman facing a throng of cameramen snapping her picture, elegant earrings dropping to the top of the headline which says: “Skinny Always Gets the Attention.” Take a look:

Thinspiration, thanks to Skinny Water

A close-up, to see all the text:

Close-up, for good measure.

Below the headline and photo of the various flavors, it also says “Zero calories, Zeor sugar, Zero Carbs, Zero Guilt.” With all that’s not in this water, you might wonder what it does offer. The website tells me that depending on the flavor of water, they’ve added vitamins B3, B5, B6, B12, C, A, and E. They’ve also thrown in magnesium, folic acid, calcium and/or potassium.

Despite trying to market itself as healthy, Skinny Water is instead perpetrating the cultural message that the best – nay, only – way to ensure that you get attention is by being skinny. This of course positions them well to try to push their product on those women who have been pulled into this lie. This ad tells us that the best way to skinny is not through healthy food choices and exercise and an understanding of what “skinny” means for our particular body type and shape, but essentially through fasting – which is what zero calorie drinks are the equivalent of.

In fact, Skinny Water is doing precisely the opposite of what a health-conscious company and product should be doing. Promoting the idea that those who are skinny deserve attention more than those who are not creates communities that support harmful diet-related behaviors and disordered eating for the goal of a wispy appearance . Not to mention reinforcing the ever-present undercurrent of disapproval of those who are overweight – or even normal weight! – and do not bow to the hierarchy of beauty that says those who are thin are the best. It’s just one more item in the laundry list of products that tell women their size and appearance are what is most important and will attract loyal friends and fans.

In defiance of that, let’s use our brains to remind ourselves why Skinny Water is wrong. While the website details the added vitamins and dietary minerals of each drink, it’s far better to get your needed supplements through a healthy diet rich in cruciferous  and dark and leafy vegetables, fruits, whole grain and lean proteins. Washed down, in fact, by regular old water that keeps you hydrated and helps your body process and absorb nutrients. Skinny Water is telling its buyers that by adding these vitamins and minerals to their product, one can cut out food entirely and survive on a calorie-free but vitamin-rich manipulated water diet. Don’t be fooled! (I know you aren’t. Hopefully, you’re equally horrified.) For example, the“Power,” “Sport” and “Fit” drinks are all fortified with calcium, magnesium, and potassium – to help activate metabolic enzymes, keep your blood regulated, and support strong bones and teeth. Do you know what else can do that?  Bananas, yogurt, kale, almonds and cashews, and quinoa. Frankly, there seems to be little difference between the “Power,” “Sport” and “Fit” drinks despite the claim that they each support different “goals” of the drinker – which lends support to the conclusion that these are madly marketed products that don’t substitute a healthy, well-rounded diet and instead are capitalizing on the now-entrenched notion that women care more about being skinny than anything else.

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Filed under Education, Feminism, Health Education, Media, Public Health, Sexism, Women's Health

JC Penney Doesn’t Think You’ll be Very Smart. But you ARE Pretty!

I’m sure some of you have come across a picture of the t-shirt that JC Penney recently pulled from their website and for which they received a healthy dose of criticism and bewilderment. In case you missed it, take a gander below:

A picture of the unraveling of years of work, courtesy of JC Penney

On sale for girls between the ages of 7 and 16, we have a (100% cotton!) long-sleeve that says “I’m too pretty to do homework, so my brother has to do it for me.”

While I generally believe in giving people the benefit of the doubt, I find the trail of despair leading up to this travesty of childhood romping wear to be filled with too many witnesses to feel that this was done in error. Which, in turn, means that a lot of people at JC Penney thought this was funny.

This offense hits a lot of home runs – making ‘pretty’ and ‘intelligent’ mutually exclusive descriptions; saying that apparently being pretty is so exhausting and life-encompassing that homework just can’t be attended to (this particularly just doesn’t seem like a smart pic for a 6 year-old – if pretty is this exhausting, she’ll be burned out by 10); not-so-subtly prioritizing those batted eyes over brain activity; and, for the grand finale, adding that since being pretty is a lady’s job, the man has to pick up the slack in the smarts department. That’s a lot of manipulation for one t-shirt. You can be pretty but not also smart, being pretty takes a lot of work (doesn’t come naturally), pretty is prioritized and therefore takes precedence over being smart anyway, the boys can be the brains.

Taking a cursory glance over JC Penney’s other shirts, while the one above remains in a league of its own there are others that transgress the principles of healthy development. T-shirts that say “I’m a nerd” or “I love nerds” are the only ones in which the models are wearing  square-framed glasses; shirts that insert unnecessary interjections that should probably not be emphasized in written form, that say “Love is, like, forever”; and a shirt that shows a heart with a jagged line through it saying “if you break it, you buy it.” I didn’t know that a 10 year-old’s affection was for sale, much less that there was an insistence of ownership by the 10 year-old herself after she’d been emotionally trampled on.

Major retailers’ primary goal is profit – which means that while I’m not surprised that they aren’t particularly concerned with the social impact of their clothing, I do find it interesting that JCP thought these kind of dated gender messages would bring in the cash.

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Filed under Child Development and Child Health, Defining Gender, Education, Feminism, Pop Culture, Sexism

The DSK Decision and the Definition of Consent

I have held off writing about the DSK case being tossed out because honestly, I can’t really bear it. Plenty of other news sources and bloggers have reported on the reasons why I feel this is a catastrophic blow to victims of sexual assault, and reiterating it would likely only upset me and readers even more. However, a news story reported in my hometown paper, The Chronicle, got me thinking about the definitions of consent and what it means to be a person worthy of a trial, and I thought I’d tie these two instances together.

According to the DSK decision, if one has lied in the past they are considered unworthy of a trial in the eyes of the DA – whose goal seems to be focused solely on winning as opposed to determining if in this particular instance one is lying. Let’s look at the specific lies in question – namely, the reason behind Diallo’s asylum in the United States and her recounts of the story.

First, the defense is claiming that since she allegedly lied on her asylum application about being gang raped in her home country, she cannot be trusted in this accusation of DSK. Had she lied? Yes, she admitted to that. Does that matter in this specific case of DSK assaulting her in the hotel room when a forensic examination, including a medical exam, proved to be consistent with her story? No. When she lied on her asylum application – as many, many people do (an interesting and poignant piece in the New Yorker recently profiled this in a case example) – she did so to escape a country in which she felt constantly at risk and in danger and wanted to protect her daughter from the same fate. Should the fact that many people do this – and lie about repeated gang rapes in particular – immediately excuse the lie? No. But it does put it in the context of a reality that should not go unexamined. While lying in previous instances can make a case harder to win, and isn’t something I’m championing or condoning, when you look at her reasons for a falsehood on her asylum application, it make no sense that she would then risk a job she was grateful and proud to have gotten as a hotel housekeeper, raising in her daughter in New York, by having what the defense claims was consensual sex in the middle of her cleaning duties.

In regards to the changing of her story, it is well known and understood by trauma experts that women who have experienced sexual assault (and not just sexual assault, but any traumatic event, for both genders) often recall the order of events differently and clarify them as time goes on, due to the effects of the shock, denial, and the coping mechanism of blocking out of painful incidents. This does not mean that the assault didn’t happen, particularly since this reaction has been seen and understood many times over by many other rape and assault victims.

What I also find interesting in these cries about credibility is how gendered they are. DSK has a notorious history in France of being too forward and sexually aggressive with women; in my mind this causes some credibility issues for him as well, as he claims in this instance it was only consensual. It also reminds me of the fact that one of the NYPD officers acquitted this summer had a history of sexually harassing women, unsubstantiated arrest of a woman and blocking the filing of a report of the woman whom he sexually harassed – yet this was not seen as hampering his credibility. Nor was the fact that he made false 911 calls that routed him back to the apartment of the East Village victim and denied ever sleeping with her and then promptly changed his story to one of doing so but using a condom and assuring it was consensual. If we’re saying Diallo has credibility issues, I’d say these two need to join her on that wagon.

In the San Francisco case, we are confronted with a similar – though not the same – situation; one of assessing the validity of the accuser based on previous actions or claims. A SF lawyer (who specializes in sexual harassment cases, interestingly) is accused of raping three women, ages 19 – 36, whom he met over Craigslist while searching for partners interested in dominant-submissive rough sex. Two of the women had consented to having sex with this man on previous occasions before filing specific incidents of assault and rape. The man’s attorney has used this as evidence that the women were consensual partners, interested in engaging in sex and agreeing to what the man proposed in his post.

It seems we need a reminder of the definition of consent.

It does not matter if a woman is a prostitute. It does not matter if a woman had sex with you consensually in the past. It does not matter if in an email a woman expressed interest in specific sexual roles, positions, and activity. What matters is if in the specific encounter at hand, both parties have expressed the desire to go forward, and that if one withdraws that consent at any point it is the responsibility of the other to stop. The women could have easily agreed over an email exchange to engage in dominant-submissive sex, arrived at the man’s home still agreeing to it, and agreed to it right up to the minute they were to begin. But if in that minute she decided she no longer wanted to do this or was hesitant and unsure and wanted to wait, and he went ahead anyway – then it becomes rape.

Rape and sexual assault cases are notoriously difficult to try. They are usually he said/she said situations, at best aided by forensic evidence. Each case is unique, each has elements that are often not introduced or examined until a trial begins – this exemplifies the importance of scrutiny and juries who devote days to understanding the nuances and details of cases that are not reported or perceived by the media.

Setting the precedent that previously engaging in sexual activity, lying, or expressing interest in sexual experimentation eliminates your chances for a fair trial regarding the specific assault case at hand pushes us into the realm of implausibility. It is also worth noting that despite outcries of false accusations, the most frequently repeated results of studies regarding false claims and filings of rape show that the real rate of these is between 2% at its lowest and 7% at its highest (American Prosecutors Research Institute). But the media sheds so much light on the false claims that people presume it is much higher. The vast majority of rape and sexual assault charges never see the spotlight – perhaps because they aren’t dangerous enough or don’t involve high-ranking political figures or people whom media isn’t able to coin as gold-diggers and attention mongers because of their social or socioeconomic status. The bottom line is that each story deserves to be closely and carefully examined, and not discarded because a DA thinks he can’t win the case. District Attorney Vance is quoted as saying “If we don’t believe her beyond a reasonable doubt, we cannot expect a jury to.” I would venture to say that given the outcry over his decision, many people would like to hear the full story (and who do in fact think that the issue of reasonable doubt is in question) from both sides, with all the available evidence and fleshed out arguments. The issue of the truth, and seeking it, should take the precedence over one’s doubt at a courtroom victory.

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A Bunny’s Return

“The Playboy Club,” a show debuting on NBC’s fall lineup has had its fair share of publicity. A Salt Lake City NBC affiliate is refusing to air the show for moral reasons, Troy Patterson’s thinly veiled assault on Maureen Dowd’s coverage of the show, in which he quotes Amber Heard – the show’s leading Bunny – as saying “what’s wrong with being sexy? Why is that subservient?” Even NPR covered the show’s bizarre claim that it was empowering for women because, as Hefner says, “a bunny could be anything they wanted;” an odd claim since the identity of a bunny was scripted with a hard line and came with a hefty set of rules and guidelines.

One of those rules that Gloria Steinem revealed in her great expose “A Bunny’s Tale” about going undercover as a Playboy Bunny, was STI examinations and a physical. This logically leads one to the assumption that the bunnies were expected, encouraged, or even forced to engage in sexual relationships with the clients under the identity of Bunny – why else require a waitress to get an STI test? This is where my first retort to Ms. Heard’s bafflingly short-sighted comment comes into play. The Bunnies have to get tested so they don’t infect the men – what about the men infecting the Bunnies? Were they swabbed upon entrance to the club to ensure that they weren’t putting the waitresses at risk? It seems they were excused because they were funneling money into the pockets of Hefner, and this is a perfect example of why Ms. Heard is serving above all else. Catering to the whims of the customers with the most money without protection or regard for the workers doesn’t make it seem like those workers are so empowered after all. Seems more like they’re at risk.

Ms. Steinem had a great response to the show, in which she said: “It normalizes a passive dominant idea of gender. So it normalizes prostitution and male dominance.” She has hopes that it will be boycotted, and I fully share in Ms. Steinem’s vision of what the show projects. Normalization of unhealthy behaviors and images is a primary topic of my blog. Despite it taking place 50 years ago, witnessing the power dynamic between the bunnies and the customers reinforces how damaging those scripted gender roles truly are – and for viewers who still think those gender roles should remain as scripted, this show and the participants’ comments that it’s all just fun and games helps to serve their ideal. Why would we want to bring back – even as a source of entertainment – the vision of a reality that restrained women from being seen in their workplace as anything more than a decoration? Beyond that, this show isn’t even an attempt at parody, it’s an attempt to glorify this world that Ms. Steinem points out resulted in “women…[telling] me horror stories of what they experienced at the Playboy Club and at the Playboy Mansion.”

There are also serious flaws with the idea that these roles were empowering for the women simply because the men were told “not to touch” the bunnies. This creates the false notion that the best way for a woman to maintain a position of power is to withhold sex. The bunnies could have had this “power” which was limited to withholding sexual pleasure while in a sexual pleasure palace taken away from them easily, through direct assault or coerced sexual relationships that they felt they needed to engage in given their role as servers. Withholding something is not in and of itself an act of positive power but one of passivity masquerading as control – which can easily yield to the money these customers had. An act of positive power would be intellect, a skill set, developed talent, cultivated life experiences leading to the fully fleshed out self not entirely composed of a sexuality and not reliant on the financing – whether in tips or in marriage – of men. True power exists when the reliance on others or threat of others ceases to exist. This isn’t to say that sexuality isn’t a part of an identity, I most certainly think it is. However, the bunnies – infantilized, presented as reward, reduced to the image of a cuddly baby rabbit – are not actually presented (in this show, and in Ms. Steinem’s brilliant ‘A Bunny’s Tale’) as women who have a deep understanding of their sexuality and identity. The power in sexuality lies in one’s ability to articulate what their sexual needs and wants are, to respect those of others, and to communicate with partners. That is what prevents one partner from feeling or being subservient to the other – something The Playboy Club doesn’t seem to promote.

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Filed under Defining Gender, Feminism, Media, Pop Culture, Sexism

How Images and Ads Impact Self-Image and Human Development

I got a lot of traffic and messages about my recent post regarding Duke Nukem. People in the gaming community condemned it for its lack of originality, how it strayed from the original premise of apparently ostensibly mocking the ’80s action-hero genre, and how it overall disappointed those who are used to more complex and engaging videos. Some replies also included people needing to “get over it” when discussing images of coerced sexual activity or the game’s encouragement of merging violent and sexually explicit content together (I don’t post comments that are condescending or don’t encourage dialogue), something I found…disturbing. My initial argument, however, did not change – that is, that the imagery and the actions the gamer supposes in this video are tragically abusive and in fact detrimental to both men and women.

Many gamers also respond that they know when they are playing a game, and that their non-virtual socializing is not impacted by the game’s content. This, along with the recent news that the American Medical Association finally condemned the use of photoshopping in advertising campaigns and photo shoots, got me thinking about what repeated exposure to images and actions actually does to our brain and with who and what we identify.

A well-known study published in the Journal of Consumer Research found that repeated exposure to images and advertisements ultimately were processed in people the same way actual experiences were processed. That is, if you see or watch something enough times – in a video game, in a fashion magazine in which models are photoshopped to near obscurity, in a parent abusing your sibling – you begin to process it as though it was you yourself experiencing the act and identify with the “player” (model, game character) you are watching. You see enough pictures of a model like this:

Courtesy fashion-o-lic.com

And you begin to think you are supposed to align yourself with her, that this image is what is normal (the image on the right was criticized heavily in 2009 for being so drastically photoshopped). After so many exposures, you begin to mold yourself after her, to think that since this is how we project women for adoration in our culture, that you should begin appropriating yourself to match her image. Just like a gamer, after so many exposures, can begin to mold themselves after the image of the character they are impersonating in a game. And while they may not go out on a shooting spree, they are desensitized to the effects of that reality, just as they are desensitized to the effects of coerced sex in a game, which can lead to difficulty distinguishing that from a healthy sexual relationship.

As I have also discussed in previous posts, a foundational theory in behavioral science and education is the Social-Cognitive Theory, which has informed educators and psychologists for years in explaining that people learn by watching, and that even one observation of a behavior can influence perspective. It also importantly points out that while full on adoption of behaviors witnessed may not occur, the more we see, the more our attitudes and beliefs about them change. This can be good and bad. It can make us more accepting of others’ opinions and outlooks, and it can also desensitize and normalize the opinions and behaviors that are harmful.

We’re humans. We learn by watching, by then mimicking and imitating what we observe. It doesn’t happen all at once, which is why fashion moguls or game designers claim they have no real impact. Are girls entering periods of self-mandated starving as soon as they open this month’s Vogue? Are adolescent boys heading to the hills for a sawed off shotgun fight after the first round of Duke or stealing cars after playing the new Grand Theft Auto? No, of course not. But can it impact their sense of compassion, affect their interpersonal relationships? Can it make violence seem less threatening, less damaging, and less impacting than it is? Yes. Can that change the way people behave, from nuance to imitation? Sure. Even researchers who admit that it won’t necessarily turn children violent admit that’s likely true (and, interestingly, still disallow their children to play). Human development takes time – language acquisition, understanding of and the processing of visual messages, being able to comprehend meaning from a block of text – these are all cognitive functions that take years to develop and perfect, and their influence lies in the words and actions of children’s families, friends, teachers. Unfortunately, messages of gender have been largely commandeered by the media. And the repeated exposure, over years, to these specifics of models’ physical appearance has resulted in the erosion of self-confidence that many girls and women – and boys and men – experience as young children becoming adolescents. And the repeated exposure, over years, to the specifics of war, sexual violence, and the presentation of hyper-masculinity, can also result in the erosion of what kind of impact violence truly has, as they become desensitized, and what a healthy understanding of and relationship with the opposite sex is (as opposed to its portrayal in my Duke Nukem piece). As the study articulated, it’s about changing people over time, it’s about how perceptions and perspectives change when a new definition of the norm that is not contested or dissected – a Ralph Lauren model, a Duke Nukem – enters the picture. Women who suffer from eating disorders and body dysmorphia, while not blaming the fashion industry, have emphatically articulated that it certainly has had an impact as it normalized this destructive self-image and behavior.

I think it’s also relevant here to bring up the Supreme Court’s decision about a week ago to shoot down California’s attempt to ban the sale of violent video games to children. Timothy Egan, a Times columnist, had a great commentary on this, noting how ridiculous it seems for there to be a perpetual ban on nudity and sexually explicit images, but not on virtually dismembering a human or sexually assaulting a woman. It does seem…well, more than troubling, that a game in which a player can simulate murder and rape is protected by free speech but a bare breast is the height of vulgarity. (I found a great post from a female gamer about this kind of sexual violence in video games, and I agree with her assertion that sexual expression can in fact exist without it also involving violence and degradation.) I don’t think any of the representations of sexuality that I have seen in video games are appropriate for children because they overwhelmingly associate it with abuse and/or coercion (I’ve done a lot of viewing in the past couple days after my Duke Nukem post). To say that sexuality would have a more harmful impact than violence seems questionable, when representations of both are equally unhealthy.

It should also be said that I am far from someone who believes nudity and sexuality itself is vulgar. I celebrate and support healthy (and protected!) sexual expression in any way the individual consents and desires. I firmly believe that discussions of sex and sexuality should be brought up early on, so children can ask questions, be informed, protect themselves when they do engage in sex, and have an understanding of what a respectful, consensual sexual relationship is. I also believe that when these discussions in families don’t take place, and when sex is a taboo topic, that it is a disservice to these children, and that any confusion they have about sex or uncertainty about what a healthy sex life actually is will be magnified by the messages the media sends them.  I’m an advocate of early onset, comprehensive sexual health and reproductive health education. Sex shouldn’t be confusing, and it shouldn’t be stigmatized. Sexual violence, however, and a misappropriation of the presentation of sexual relationships that are abusive, coercive, and violent, should be condemned.

This is also why a diversity of exposures is important. It’s important to not be inundated with the same message over and over again. Advertisers know that repeated exposure is key to getting people to buy what they want to sell. If you see an image of a Coke bottle once, it won’t register with much impact. If you see it every time your favorite TV show breaks for commercial, when you’re leafing through the pages of a magazine, when you’re driving down a freeway and it’s up on a billboard, when you’re listening to the radio and it breaks for the Coke jingle – it adds up, as do afternoons in front of a game console, as do hours reading “women’s” magazines and fashion spreads, as do episodes of spousal or child abuse, (which we know increases the likelihood of the child being in an abusive relationship him/herself and hampers healthy development – the others are logical extensions, to a lesser degree). We have to have enough positive images, positive games, positive and healthy discourse about relationships to not just equal the stream of negative imagery and messaging, but to overtake it. Positive, healthy messages, not abusive, harmful, violent messages, have to be in the majority. The norm. It’s nice that the docs finally said so.

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Filed under Advertising, Child Development and Child Health, Defining Gender, Feminism, Gender Stereotyping, Media, Mental Health, Pop Culture, Public Health, Sexism, Violence