Wodka’s Sling at Sex Workers

In case you were interested in using vodka to measure the merits and statuses of sex workers, I’ll just leave this here…

This towering image is not only sitting in midtown Manhattan, but above the West Side Highway, greeting thousands of metro-area New Yorkers everyday. Wodka got in trouble last fall as well, for using a similar slogan over the holidays to peddle their wares (“Christmas Quality, Hannukah Pricing” the billboard proclaimed then).

I suppose they may be attempting to appeal to the element of class and discretion that those who patronize escort services may claim to value over what Wodka submits is the more debased act of individually seeking out sexual services from a ‘hooker’ (a word, by the way, that is pretty much on the way out). So, if you missed the subversive text here, Wodka appreciates your penny-pinching ways in soliciting the services of a prostitute on your own, but sees no issue in declassing a group of sex workers at the expense of others who they think market themselves better through a service (a service that does not, in fact, outrightly advertise prostitution). It’s all about branding! Wodka wants you to pay for what they see as the street corner lass, but be on the receiving end of pre-screened high-class.

We can get into the issue of women being trafficked into prostitution and escort services in a whole separate post, as well. Also, as an aside – what role does that sheep play in this? How can we deconstruct that?

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Filed under Advertising, Feminism, Media, Sexism

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