I myself am surprised that such a title would find a place on my blog, but this morning I found myself agreeing with something that Kathie Lee Gifford said. (I also feel the need to point out that I’m ‘watching’ KLG and HK on the Today Show while working on my dissertation, and sometimes the background noise it provides hits a chord.) The segment was covering the relationship many women have with those who perform the beauty maintenance activities some women regularly partake in. We’re talking about waxers, hair stylists, manicurists, etc. I will tackle the particular class element of having regular beauty maintenance staff in another posts, but here I’m going to talk about Kathie Lee’s reaction to the waxer. Not to the monetary or business relationship some women have with waxers, but the idea of waxing itself.
In short, she asked when the total elimination of the hair in the nether regions, which works as a bit of a protector to keep things healthy, became the thing to do. When did Brazilians become normal for women who for years, probably well into their teens and early twenties were getting used to the very normal presence of pubic hair? Kathie Lee then makes the point I’d been waiting for – women have had body hair for hundreds of years, men have found them attractive, they have had scores of babies. At what point was it deemed unattractive for women to have pubic hair? As in many other types of “beauty” behaviors, the natural state of the body became something that not only had to be modified, but modified and altered in such a way – removed – that implied a kind of cleaning was necessary.
Not all people find this hair unattractive, of course, lots of men like the natural state of a woman’s pubic region – but the images of women that are presented as the ideal in our culture are notably hairless across the board.
Waxing – and Brazilian waxes in particular – add a troubling pedophilic element to the notion of a woman’s natural state not being attractive enough on its own. The only females that naturally have no pubic hair are those that haven’t grown it yet – pre-pubescent girls. Sexualizing the pelvic appearance of an underage girl, and classifying the pelvic appearance of a grown woman as unattractive paints a troubling picture. The hairless pubic area is indicative of an individual not yet ready for sex, but it has become an ultimate turn-on.
The hair removal of other body parts has also been normalized to the standard of beauty, as with the bikini waxing – however, the sexualization of the hairless legs and underarms has not been heightened to the level of the pubic hair removal. The waxing is done for the pleasure of the viewer, for the holder of the gaze; in these instances the sexual partners of the women getting waxed. There’s nothing wrong with doing things to please your partner. But if what is being done is due to conditioning and a socialization of the idea of what is sexy and beautiful, then the pleasing of the partner is reinforcing constricting definitions of attractive grooming habits.